Converted 120 leads in 8 weeks for a brand-new Colorado Springs lease-up using employer-targeted landing pages and multi-domain AEO.

The Challenge

Jackson Dearborn at Asset Management was handling marketing and leasing for the newly completed Avian Apartments and needed to drive occupancy and top-of-funnel leads in a competitive Colorado Springs market. The property had no digital footprint and needed to reach specific audience segments, including military personnel at Peterson Space Force Base, Fort Carson, and the Air Force Academy, defense contractors like Raytheon, L3Harris, Lockheed Martin, and Booz Allen Hamilton, and healthcare workers at UCHealth Memorial.

The Solution

Wayline managed the full marketing and communications stack: phone, AEO/SEO, and dynamically generated employer-targeted landing pages distributed to specific companies and organizations in the area. Military-specific pages addressed PCS flexibility, base proximity, and off-base housing quality. Wayline also built and ranked multiple domains, including coloradosprings.rentals, avian.airforce, and luxurycoloradosprings.apartments, to capture AI search visibility across ChatGPT, Gemini, Claude, and Perplexity. Each landing page included targeted content, FAQs, and CTAs tailored to the specific audience segment.

The Results

Within 8 weeks, Avian converted 120 leads with 22+ new leads per week and climbing. The employer-targeted pages drove traffic from exactly the right segments: Raytheon, L3Harris, US Air Force Academy, Garden of the Gods Resort, Lockheed Martin, UCHealth, and Booz Allen Hamilton all appeared as top visitor sources. AI visibility hit 53% average across all four major platforms, with Avian rated 9.2 in ChatGPT and appearing with rich cards showing amenities, neighborhood maps, and tour scheduling.

Deliverables

Wayline Dashboard

Real-time Wayline dashboard showing 1,382 daily visitors, 30 active landing pages, 53% AI visibility score, and 120 total leads with employer-targeted landing page performance.

AI Search Results

Avian Apartments appearing in ChatGPT search results with a 9.2 rating, showing rich cards with amenity details, photos, and neighborhood dining maps.

Avian Website

The Avian Apartments website homepage built and managed by Wayline.

Military Housing Landing Page

Employer-targeted landing page for military personnel at Fort Carson, Peterson Air Force Base, and Schriever Air Force Base, with tailored content addressing PCS flexibility, base proximity, and off-base housing quality.